Big city business advice fails in small towns.
Small Market,
Big Profits
The operating model that actually works when your whole market fits inside one zip code. Not theory. Not a guru. The exact playbook, run in a real service business for sixteen years, with the real numbers.
Written from inside the work, by an owner who still runs one.
The advice they sell you was built for a city you don't live in.
Scale at all costs, raise money, chase market share. That map fits a metro of millions. It does not fit a town of twelve thousand and a two-truck crew. Here is the difference, line by line.
- Grow at all costs, chase market share you'll never own
- Raise money, hire fast, add headcount before profit
- Win on volume in a market too big to dominate
- Growth hacks, funnels, and brand awareness first
- Someday, maybe, an exit to a VC or a roll-up
- Protect margin first with the 15/15/15/55 model
- Stay lean and keep all three legs of the stool under load
- Own your town, a market you can actually dominate
- Real work, real customers, real cash on Monday
- Build sellable value now with the Market Cap Formula
Three tools. Not motivation.
Operating frameworks you run on Monday morning, each one built and pressure-tested in a live business, not a spreadsheet.
The Model
Where every dollar of revenue actually goes in a business built to last: labor, marketing, overhead, and the profit you keep. Miss the ratio and you work for free. Hit it and the business pays you.
Three Legs
The three legs every service business stands on. Let one go short and the whole thing tips, no matter how hard you push the other two. How to keep all three under load.
The Formula
What your small-market business is actually worth, and how to build the kind of value that lets you sell it, pass it down, or step back and let it run. The number the whole book aims at.
Read the blueprint. Then build the machine.
The book gives you the model. When you're ready to put a lead-generating website and a real direct-mail engine behind it, that's the next step, built by the same operator, on the same playbook.
See Service Business Builds →It's out now.
Small Market, Big Profits is available on Amazon: the whole operating model, the three frameworks, and the real numbers from sixteen years in the work.
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