Free, straight from the book
The Small Market Toolkit.
Seven fillable worksheets from Small Market, Big Profits, plus a profit-and-loss health-check spreadsheet. The pricing, the bonus math, the market cap, the setup checklist. Type right into the PDF or print it. Yours free.
Market Cap Calculator
Find your town's real revenue ceiling before you spend another dollar chasing past it. Population times the formula, then the 80% target you actually plan around.
Chapter 12Meat & Potatoes Pricing Sheet
Square-foot pricing that funds a business, not a hobby. No $99 house washes. 2026 reference rates for every service, plus a job-total worksheet.
Chapter 8Good, Better, Best Estimate Builder
The Carabine Close on one page: three options, priced to anchor the customer up to the middle one. Fill it in and hand it over.
Chapter 6Eagle-Eye Bonus Worksheet
Pay techs to produce, not to show up. Set your base pay and quota, then build the dollar-per-hour bonus on paper before you run it.
Chapter 10Three-Legged Stool Scorecard
Rate admin, production, and sales one to ten. Whichever leg scores lowest is your next hire or the next system to build. With the benchmarks for when to add each leg.
Chapter 11The Foundational Boring Checklist
Every unsexy setup item in order: entity, EIN, licenses, payroll, CRM, accounting, insurance. Boring is what keeps the doors open. Miss none of it.
Chapter 3The 5-Around Flyer Tracker
Roughly 300 flyers out the door produces about 3 leads. Track the route, the houses hit, and the jobs booked, and find your own real ratio.
Chapter 5Every sheet is fillable. Open the PDF on your phone or computer and type right in, or print the whole thing and fill it in by hand on the truck.
P&L Health-Check Spreadsheet
Plug in your numbers and see your profit and loss measured against the 15/15/15/55 model. Where every dollar is really going, in one screen.
The Live Interactive Tools
The worksheets you can run online: the Market Cap Calculator, Growth Tracker, Tech Bonus Calculator, and Marketing ROI Planner. Linked with the toolkit.
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