FIGURE 5.2 · LIVE TOOL

MARKETING ROI PLANNER

Pick a lead source, plug in your own budget and numbers, see your projected return — benchmarked against 15+ years of real-world small-market data.

Marketing channel

Your planned monthly budget ($)

Your average job ticket ($)

Your cost per new customer ($)

Defaults to the book's benchmark for this channel — overwrite with your own real numbers once you have them.

Your close rate (%)

Informational — shows how you compare to the benchmark closer.

Reading this: CAC = cost to acquire one paying customer. Notice the branded leads — Referrals, Flyers, Yard Signs — close far higher than anonymous search traffic. They already want you; you just have to close.

This is 1 of 4 free tools from Small Market, Big Profits. The full toolkit (pricing calculator, hiring scorecard, startup budget, and more) is available to the list.